In a time where the creative industry in Africa suffered due to lack of structure and several limiting restrictions due to Covid 19, On this episode of Hypeafrobeatz Spotlight we go to Accra, Ghana where Labadi Music an arts and entertainment company founded in 2018 by Ghanaian trapstar Elorm Kabu Amenyah popularly known as Spacely and founder of Merchmania, in an era where a lot of fashion and music brands hit rocks, only few brands could survive the effects of the worldwide outbreak.
Over the years the Entertainment & Fashion streamlined show since its inception 3 years ago has proved beyond doubt to be the new yearly hotspot or Location where Merch start ups from West Africa & Ghana converge as they have always given young creative merch makers from all around the world the platform to come exhibit their collections.
The Merchmania UnTam 3D Edition was something good to write home about as it represented in its full glory Labadi Music founder Spacely in collaboration with Samfido Global & Lifestyle gave Ghana a packed show, value for money, commerce for creative arts and 1000% quality entertainment.
The event had dignitaries, celebrities, foreign tourists, A touch of everything local Ghanaian from food to drinks, to diverse creative fashion styles and merch, Games, And Host of Fine Dj’s And Hypemen and many more, the Backyard in east legon couldn’t hold the influx of fans, supporters, lovers of art or passer-byes
The Artist roll call was packed from the top to the bottom and the audience couldn’t get enough, how could they?
When Darkovibes, Spacely, La Meme Gang, Wes7tar, Kwame Yesu, Kimilist, Tneeya, Asi Renie, Kev&Grenade, Pure Akan, Marince Omario, Atikal, Tripcy, and many more were to perform a lot of session Dj after Dj, Notable is Dj Bigstan, Dj Wanzam and many more.
With a host celebrities passing through some notable are Legendary rapper Gasmilla, Small God, Black Sherif, Teflon Flex, Offei, Mr Purplemusik, slimdrumz and many more
The 2021 edition of Merchmania titled the “Untam 3D” was a banger as the event got sold out and after the event the fans didn’t want to go home it was a movie, the event had many sponsors and the publicity was viral, Merchmania was a movie can’t wait for next edition
Article by David S. Lewis Okanlawon Atkins (Obahype)