Sony Music Entertainment Official Press Release About Davido’s Worldwide Multi-Album Deal

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Sony Released an Official Press Release
about Davido’s Multi-Album Deal which you
can read below or read on their website
LONDON, Jan. 27, 2016 /PRNewswire/ —
Sony Music Entertainment have signed
accomplished musician Davido to a
groundbreaking global agreement. The deal
was inked at the Sony Music offices in New
York and will see the American-born
Nigerian recording artist release his highly
anticipated sopH0more album later this
year. In Africa, Davido is a bonafide
After relocating to Nigeria from the United
States aged 19, Davido set up HKN records
alongside his brother and independently
released the first song he ever recorded
entitled, ‘Back When’. The track was an
instant success and propelled Davido to
national stardom as he followed this with
the release of his second single and pan-
African smash hit, ‘Dami Duro’.
This track became one of the biggest airplay
records not just on radio in Nigeria but
across the continent, catapulting him to
superstar status and making him one of the
most sought-after artists to collaborate with
widening his huge fan base and media
His debut album, ‘Omo Baba Olowo’ was
released in 2012 to critical acclaim earning
him countless award nominations and
accolades including two MTV Africa Music
Awards and the 2014 BET Award for ‘Best
African Act’. A world tour followed which
saw Davido perform to sell-out venues
across Africa, Paris, New York and London.
Today, Davido enjoys a massive social media
following with a combined number of over 6
million followers across all his platforms.
This deal represents a step forward for Sony
Music Entertainment as it grows its roots in
Africa. Announcing its official presence in
Lagos, Nigeria verifies Sony Music
Entertainment’s decision to pursue new
business via the introduction of on-the-
ground operating entities in an expanded
number of markets in the region.
The timing of the decision is based on the
convergence of a number of positive
indicators in Africa’s economy and positive
signs in the music industry. Davido is a
shining example of this. Sean Watson,
Managing Director, Sony Music
Entertainment Africa stated, “Working with
incredible talent like Davido heralds a new
era for Sony Music Entertainment Africa on
the continent. We couldn’t be prouder of
our partnership with Davido and we are
extremely keen to support his vision to
succeed at the highest level in our
Adam Granite, President, Northern &
Eastern Europe and Africa commented. “We
are thrilled to welcome Davido into the Sony
Music family. We are very much looking
forward to bringing one of Africa’s biggest
stars to the world. We are also excited to
partner with Kamal Ajiboye, Davido’s
manager as well as Efe Ogbeni, who will be
executive producing the album on our
behalf.” “Music is the universal language
that unites and betters the world.
It’s always been my dream to take my music
and culture to all corners of the world so
I’m blessed to be partnering with Sony
Music Entertainment on this next chapter.
My number one aim is to make my fans and
Africa proud” Davido commented.

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