TIME unveils its second annual list of “30 Most Influential People on the Internet,” which includes Kanye West, Drake, DJ Khaled, Kim Kardashian, Donald Trump, Cristiano Ronaldo, Caitlyn Jenner on March 16, 2016.
West makes the list because of his use of Twitter to pose questions about society and to promote himself as a musician, fashion designer and family man. The publication says the fact that he released The Life of Pablo strictly to the streaming service TIDAL is further evidence of his mastery of the Internet. West’s wife, Kim Kardashian, is also given a nod for her social media presence and mobile apps, which include Kimoji.
DJ Khaled was honored for mastering the art of Snapchat. The Miami artist provides his more than 20 million followers with keys to success from exercise tips to fan love. His popularity caught the attention of Miami’s mayor, Tomás Pedro Regalado, who gave him a key to the city in October. DJ Khaled released the I Changed a Lot album that same month.
TIME credits Donald Trump on redefining how political candidates use social media, for better and for worse. Although supporters value his candor, the GOP frontrunner has caught flack for tweeting insults at or about his rivals—alleging that Megyn Kelly is a “bimbo,” for example, and dismissing Marco Rubio as “Little Marco.”
Cristiano Ronaldo was profiled as the undisputed king of Facebook, touting some 110 million followers. He’s also only the third celebrity to reach 200 million combined followers across Facebook, Twitter and Instagram.
Kim Kardashian West is one of the most-watched people on the planet, with more than 120 million followers across Twitter, Facebook, Instagram and Snapchat. Most recently, she made headlines for posting, and then ardently defending, a series of Nud3 selfies. “I am empowered by showing the world my flaws and not being afraid of what anyone is going to say about me,” she wrote. “And I hope that through this platform I have been given, I can encourage the same empowerment for girls and women all over the world.” The reality star also launched two new mobile apps in the past year, including Kimoji, which features icons of her famous derriere and “ugly cry” face.
Drake is named for his ability to create material that is easily digested by the Internet, such as the video for “Hotline Bling,” which was the subject of many memes, social media chatter and even inspired a Super Bowl 50 commercial. The Toronto rapper showed the power of the Internet when he performed “Back to Back,” his Meek Mill diss track at OVO Fest against a backdrop of Meek Mill memes.
To read the entire list, visit TIME.